Peroni was looking for a consistent and modern system to communicate their messages and activities in social media for the French market.
As a freelance visual designer, I help Halloween France to create a language that reflects the style of the Italian brand but adds a French Riviera touch.
After establishing the main guidelines, month by month, I designed the online content of the brand for almost one year.
I kept the consistency of colours and typography across all the posts, but I played with different graphic elements to make them more attractive and modern.
Additionally, I have crafted other offline materials for their events like posters, badges, leaflets or bags.
Role: Designing weekly posts for Facebook and Instagram, creating animated posts for Instagram Stories, crafting the visuals for offline activities