Merrell is an American company specialised in high-performance hiking boots. In order to retain the client, Halloween France contacted me to create a full proposal for the social media activities.
During two weeks, I worked alongside the content team and I designed a complete set of posts organised in several themes.
To keep the consistency, I developed a strong language system based on the client’s values of modernity, speed, performance and freedom.
Role: Creating visual proposals for a social media