Merrell is an American company specialised in high-performance hiking boots. In order to retain the client, Halloween France contacted me to create a full proposal for the social media activities. 

During two weeks, I worked alongside the content team and I designed a complete set of posts organised in several themes.

To keep the consistency, I developed a strong language system based on the client’s values of modernity, speed, performance and freedom. 

Role: Creating visual proposals for a social media


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